Posts Tagged ‘andrea phillips’

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Escape Pod 888: The Revolution, Brought to You by Nike (Part 2) (Flashback Friday)

The Revolution, Brought to You by Nike originally appeared in Fireside Magazine in February 2017 and first played on Escape Pod Episode 645 on September 13, 2018.

Podcast: Play in new window | Download (Duration: 35:21 — 49.0MB)

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The Revolution, Brought to You by Nike

by Andrea Phillips

5. THE LAUNCH

Launch day came on a bright Tuesday, amid a flurry of reports that the executive office had pushed through a series of contracts requiring the president’s own hotel properties be the preferred vendor for all federal travel going forward. Another day, another straw that was somehow never the last one.

The first part of Corazon’s campaign was the manifesto. That would take about two weeks.

They seeded a few aspirational pieces of video right away, to model the kinds of things they were expecting from legitimate users. In one of them, a gay couple hugged on camera, and the shorter one said “I’m making a world where love is love is love.” In another, a child in a wheelchair looked at the camera with determination and said, “I don’t want to die.”

They also front-loaded the Beyoncé video, a beautiful declaration of strength and defiance. They had enough of those celebrity videos to release a new one every day for the duration of the campaign. It was going to be so amazing.

The press went wild. Beyoncé, treason, Nike, the Justice Department, hope, plus something small that people could do to feel useful? The clickbait farms didn’t even have to work at the story. It was a done deal from the start.

(Continue Reading…)

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Escape Pod 887: The Revolution, Brought to You by Nike (Part 1) (Flashback Friday)

The Revolution, Brought to You by Nike originally appeared in Fireside Magazine in February 2017 and first played on Escape Pod episode 644 on September 6, 2018.

Podcast: Play in new window | Download (Duration: 46:05 — 63.8MB)

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The Revolution, Brought to You by Nike

By Andrea Phillips

1. THE BRIEF

Corazon clicked to the slide she’d been dreading: long-term trends for brand engagement. It was dire.

She focused on the smudgy mirror at the far end of the conference room, looking past her team to her own reflection. She pulled her shoulders back, like her grandmother had instructed. She tipped her head to the side, disarming but not too flirty. When she spoke, she was a breath apologetic, but not too much: “As you can see, we have our work cut out for us.”

She turned to face the projected line graph behind her. “Year on year sales are down, but we’ve been expecting that due to the current… economic climate.”

That was the euphemism to end all euphemisms. Everybody in that over-air-conditioned room knew exactly what she meant, though, because they were all living on the same rapidly sinking ocean liner. Gregoria, a junior art director, began to nervously shred the paper cup her morning latte had come in.

“The really bad part is this.” Corazon swept her hand along the line labeled Brand Perception, which had plummeted like a stone in the aftermath of the election. “And it’s not just us. The truth is, nobody gives a shit about brands right now.” (Continue Reading…)

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Escape Pod 645: The Revolution, Brought to You by Nike (Part 2)

The Revolution, Brought to You by Nike originally appeared in Fireside Magazine, February 2017

A single f-bomb

Podcast: Play in new window | Download (Duration: 35:29 — 51.0MB)

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The Revolution, Brought to You by Nike, Part 2

by Andrea Phillips

5. THE LAUNCH

Launch day came on a bright Tuesday, amid a flurry of reports that the executive office had pushed through a series of contracts requiring the president’s own hotel properties be the preferred vendor for all federal travel going forward. Another day, another straw that was somehow never the last one.

The first part of Corazon’s campaign was the manifesto. That would take about two weeks.

They seeded a few aspirational pieces of video right away, to model the kinds of things they were expecting from legitimate users. In one of them, a gay couple hugged on camera, and the shorter one said “I’m making a world where love is love is love.” In another, a child in a wheelchair looked at the camera with determination and said, “I don’t want to die.”

They also front-loaded the Beyoncé video, a beautiful declaration of strength and defiance. They had enough of those celebrity videos to release a new one every day for the duration of the campaign. It was going to be so amazing.

The press went wild. Beyoncé, treason, Nike, the Justice Department, hope, plus something small that people could do to feel useful? The clickbait farms didn’t even have to work at the story. It was a done deal from the start.

(Continue Reading…)

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Escape Pod 644: The Revolution, Brought to You by Nike (Part 1)

The Revolution, Brought to You by Nike originally appeared in Fireside Magazine, February 2017

Podcast: Play in new window | Download (Duration: 43:52 — 62.6MB)

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The Revolution, Brought to You by Nike

by Andrea Phillips

1. THE BRIEF

Corazon clicked to the slide she’d been dreading: long-term trends for brand engagement. It was dire.

She focused on the smudgy mirror at the far end of the conference room, looking past her team to her own reflection. She pulled her shoulders back, like her grandmother had instructed. She tipped her head to the side, disarming but not too flirty. When she spoke, she was a breath apologetic, but not too much: “As you can see, we have our work cut out for us.”

She turned to face the projected line graph behind her. “Year on year sales are down, but we’ve been expecting that due to the current… economic climate.”

That was the euphemism to end all euphemisms. Everybody in that over-air-conditioned room knew exactly what she meant, though, because they were all living on the same rapidly sinking ocean liner. Gregoria, a junior art director, began to nervously shred the paper cup her morning latte had come in.

“The really bad part is this.” Corazon swept her hand along the line labeled Brand Perception, which had plummeted like a stone in the aftermath of the election. “And it’s not just us. The truth is, nobody gives a shit about brands right now.”

(Continue Reading…)

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Escape Pod 582: Unit Two Does Her Makeup

Escape Pod 582: Unit Two Does Her Makeup is an Escape Pod original.

Podcast: Play in new window | Download (Duration: 37:10 — 51.1MB)

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Unit Two Does Her Makeup

By Laura Duerr

Doctor Spencer has brought me an artist. My eyes on the outside of the building register the identity of everyone who enters, including her: Suzanne Chantal Salinas, age 26, licensed esthetician and makeup artist, amateur painter. I cut the feed after .3 seconds. The security feed could tell me more, but I have learned that it is impolite to collect extraneous details about a person unless they prove to be a security risk. Given that both Suzanne Chantal Salinas and Doctor Spencer are smiling, and appear to be in companionable conversation, the artist is not a risk.

I observe them enter the building accompanied by a brief burst of cold — it is 37.1 degrees outside. When I view them through infrared, they are glowing red faces encompassed in green and blue jackets. I have been monitoring the interior temperatures; Unit One has made appropriate adjustments to climate control. We are keeping the building comfortable.

The visitor stamps her feet, brushes sleet from her black curls. They shed their jackets, blooming gold and scarlet on infrared. Unit Three has mobile security platforms posted by the front door and the elevators. They do not react: they are faceless, they don’t feel cold, the visitor has clearance.

The artist’s heart rate is elevated. Her cheeks are flushed, and not just from cold: she’s nervous about meeting me. She keeps looking at the security platforms. Perhaps she fears my platform will look like them, featureless and alien.

I chose my face. Unit Three chose hers, too, in a way. Our platforms serve different purposes, and the faces we built reflect that.

(Continue Reading…)

Escape Pod 476: In Loco Parentis

Escape Pod 476: In Loco Parentis is an Escape Pod original.

Podcast: Play in new window | Download (Duration: 23:16 — 16.1MB)

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In Loco Parentis

by Andrea Phillips

The video stutters at the eighteen-second mark. Yakova knows by heart precisely when it happens. As she watches, she mouths the words along with Autumn. “So this girl just, like, opens up her bag, right?”

And here is where it happens: Autumn elbows her and knocks her glasses off. Yakova knows she should edit it out, those few seconds of skewed and jarring footage as her glasses skitter across the lunch table. Instead, she studies each frame carefully.

Jad is there, nearly off-frame and out of focus, light gleaming off the angled planes of his cheekbones, dark hair curled over his eyes. He starts from his recline, and he looks at her (looks at her!), eyes widening. His hand reaches up, and —

She cuts it off here, before she has to hear her own brassy laugh, before she can hear herself telling Autumn to be more careful. If she doesn’t hear it, she can pretend HE didn’t hear it, either.

She bites her lip, studying Jad’s expression of… concern? It must be concern. Probably. But is it the aloof concern of a bystander, or a more significant concern, floating atop a deep ocean of unspoken feeling?

At the base of Yakova’s skull, her minder, Seraph, uncoils and stretches. “You have homework to do,” Seraph says. When she speaks, it is a warm vibration behind Yakova’s ear, all thought and no real sound. Her voice is the same as Yakova’s mother.

Yakova zooms in on Jad’s inscrutable degree of concern. “Do you think he likes me?” she asks.

The video panel winks out. “Homework,” Seraph says. If she has arrived at any conclusions regarding the boy’s feelings, she keeps them to herself.

Yakova shouldn’t have glasses at all, of course. Not anymore, not at her age. The last two years have seen her friends blossoming into adulthood — one by one peripherals have fallen away, leaving their eyes clear, their faces open and unguarded. Yakova is left behind with a goggle-eyed wall between her and her newly coltish, beautiful peers.

(Continue Reading…)

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